
The reasons these myths persist, is that we rely on our experience, tools, processes, and methodology to deliver our objectives consistently, like following a recipe.
"Projects turn that vision, that creative dream...into practical, measurable steps and deliverables"
Coming up with a new business strategy is exciting and fun - the brainstorming, the colourful post-its, the creative sketches on whiteboards, the catchphrases - Vision 2.0, Mission X^2 etc.