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"You wouldn't go into battle without your armour; so you shouldn't run your business without managing risks."
"Projects turn that vision, that creative dream...into practical, measurable steps and deliverables"
Coming up with a new business strategy is exciting and fun - the brainstorming, the colourful post-its, the creative sketches on whiteboards, the catchphrases - Vision 2.0, Mission X^2 etc.